Coil Handling

HongEr is one of the Chinese leading coil handling equipment brand founded in 2002. Our mission is to provide our customers with the very best quality press automation solutions and after-sales service.

We offer a wide range of coil handling equipment, including Decoiler, Steel Straightener, Coil Feeder as well as numerous press room automation services for individuals, small businesses, mid-sized and large companies.

Metal coil processing can be carried out more efficiency and more accurately with an HongEr Automation Equipment for better reliability, less waste and improved productivity.

For more information about how our coil handling equipment can support your business and help improve your productivity contact us directly, we are always happy to work with customers to identify your exact requirements so we can provide the very best, tailored solution.

HongEr Factory Video


Today, HongEr machines are running in 50+ countries, offering 24-7 sales service and continuous technical support.

In 2012, an international sales office was established in Shenzhen and started to export our automation equipment all over the world.

In 2007, HongEr started to manufacture compact coil feeding line GLK Series decoiler straightener feeder.

HE continued to develop, producing a wide variety of automation equipment, including NC Servo Feeders, Gripper Feeder, High Precision Straightener.

In 2003, the company introduced the first product Roller Feeder RF, operating with a high speed of 400 times per minute.

HongEr started in 2002 as a small maintenance shop for coil feeding equipment.

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